Business startup, 5 things you need to know in other to Avoid Failure

In Startup Biz, every successful business hardly has a straight line of success; there are falls, turns, curves, ups, and downs. Judging from personal and other peoples’ experiences, it is safe to say that success is not directly proportional to the amount of effort, intelligence, passion etc that are invested in a business.

Yes! you need to understand that there are other factors beyond our control that can either make us fail or succeed in a business startup.

However, failure is usually eminent in the absence of the push and drive to succeed. New businesses or startups are springing up everywhere, but while some grow into a success that redefines societies and economies, others fly up so high only to a fatal crash.

In this post article, we will consider BUSINESS STARTUP, 5 THINGS YOU NEED TO KNOW In Other To Avoid Failure,


Starting With


1. Start With What You Have And Can Execute, ( Avoid Biting More Than What You Can Chew ).

Starting with what you have and you know very well that you can execute even without the help of others, It is good to gain successful milestones at the start but do when you have the stomach for it.


Don’t seek for funds when you haven’t set up the right structures to manage the influx.

Don’t over employ people when you don’t have the budget to pay of fees


You probably have not heard of Beepi –a peer-to-peer used-car marketplace, however, in its infancy, raised almost $150 million in funding and had been valued as high as $560 million. But according to the news on air, Beepi was losing up to $7 million per month in its spending peak, most of which was spent wrongly.


2. Understand Partnership Roles, ( Don’t Be Too Quick To Say Yes Or No To Partnerships )

Understanding partnership roles are very very vital to the success of your startup, as partnerships are almost as key as funding.


So before you make the decision to accept or turn down any form of help, backing or investment, seek professional advice—you may be selling “your soul to the devil” or “throwing away your diamonds just because you want to count the stars with all your fingers”.


You’ve probably heard of Friendster. Google offered to buy the business for $30 million, but they turned it down. After some ups and downs, they finally sold to an Asian net company, MOL Global, who brought the company to a halt.

#3. Hire As Much As You Can Handle ( This Is Another Vital Tips )

I Said this early on this post, Yes, expansion is key, the more hands you have on deck the better. Well, that is relative to how effective your management is.

Or have you forgotten too quickly that “too many cooks spoil the broth”? As much care that should be taken for both funding and partnerships, getting the right hands and even the right number is key.

TinyOwl lets users order food from nearby restaurants. The value proposition is simple and promising, but the company didn’t scale well.

The Mumbai-based company is still in operation and although they got a whopping $27million, they failed as a result of over-hiring and poor management strategies.


4. First Mover Advantage Doesn’t Always Keep You At The Best Vantage

That your product hit the market first doesn’t mean your product will remain on the market. Uber hit the Nigerian Market first, however, most people I have interacted with who have used both Uber and Taxify prefer Taxify in Nigeria. Well, that’s not the example I have in mind here.

Quixey started off strong as the search engine for apps but sadly, not a lot of people have heard or will hear about them. Google and Apple search engines threw Quixey off the shelf even after securing a healthy $165 million in funding from the likes of Alibaba.

5. Don’t Be In A Hurry To Go Viral

No matter how brilliant or viable your business idea is, don’t be in a hurry to take advertising to the next level if your product or service have not been proven true to its value proposition.

Product development must be well matched with product testing.

On like CCTV Nigerians Knows There Stories, Still waiting for they come back after the viral publication, the same thing goes to Juicero, who developed a game-changing WiFi-enabled juicer. With so much media, a business with initial growth of $118 million in investments from Kleiner Perkins, Google Ventures and Campbell Soup Company, sadly came crumbling down. Why? People realized they could get way cheaper handheld juicers instead of a $400 juicer.


This is BUSINESS STARTUP, 5 THINGS YOU NEED TO KNOW In Other To Avoid Failure As Know One Has Ever Said You Must Learn From Your Own Mistakes

Yes, Know One, As Mistakes are usually very costly when it comes to starting a new business. And as true as it is that experience is a great teacher, no one has ever said you must learn from your own mistakes. It is by far wiser and smarter to learn as well as avoid the mistakes of others.

Learn To Make Your Business Startup A Perfect Start, Plan To Plan Effectively


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Written By
Mbonu Watson C
University Of NairaLearn


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