Email marketing still works, and cold email marketing is highly Golden, imagine getting 10+, 100+ to 1000+ plus clicks and orders per day just from your email leads. Yes is 100% possible but this has to be built.
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Haven said the above, in email marketing, getting your email delivered to your recipient’s inbox relies on several factors, some of which are listed below.
– Email Sender’s IP Reputation
– Email Contents Quality
– Security Filters
– Recipients’ server
– Email validation as well and a few others not mentioned here
Now let me explain a bit for the benefit of all. Getting your email delivered to your inbox relies on some factors as I said earlier, from your email sender’s IP reputation, here you need a good IP reputation to start effective email marketing or cold email marketing that gets to inbox.
Let’s say, you discovered that your email is landing on spam and your open late is way too low, then among the issues you should look up for is your email sender’s IP reputation. This is very important as good and clean IP matters a lot in email marketing or cold email marketing.
Down to your email content quality, YES Contents is king across the internet, from SEO ranking to social media marketing down here to email marketing and cold email marketing. Contents is king
You need to ensure your email sending contents are free of spam words, censored words, etc, also check on Call To Action .e.g the link part you want your email recipient to click after reading your email at the same time.
If you are adding images or videos to your email content. You also need to cross-check them as well. Just work on clean and high-quality email content and you will be good.
The checking on security filters, email marketing, and cold email keep advancing, so most email clients are working on improving their email security. That is to say, there are some emails by default that set their security not to receive email, even do their optin to your list.
There are also some email users who set their email security not to receive email from or outside their country and many more, so always check, validate, and clean your email.
Get and use the best active email list, and when you discover that some specific users are not opening your email. Best filter them out and focus on those opening and engaging with you. The same applies to most recipients’ servers. Most are highly secured with some measures that are 100% normal in today’s advanced tech world.
Finally: Always carry out email validation don’t start any broadcast without first validating your email list, and clean dead and nonactive emails, is normal for an email to die, is normal for some emails to become inactive. So is your duty to always validate and clean your email list from time to time and to some high percentage. Strive to keep your list clean.
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Lastly: Just because an email is validated doesn’t mean it’s truly deliverable. If you’re sending to addresses that often go unengaged, email providers might start classifying you as a spammer. Aim for quality over quantity and keep an eye on engagement to protect your sender reputation!
