Welcome all back to your University of Nairalearn, right in this post entry, I too cover understanding Mass email and Lead Magnet marketing subset and how you can leverage both in growing your online business
First, know that all forms of mass email marketing are centered on cold email marketing, and once you can get this system of marketing right. You have gold in your hand
Now pay more attention as I cover this topic “Understanding Mass Email and Lead Magnet Marketing”
Let’s say you have a 100,000 mass email (Cold emails leads) list of people in any of your targeted niches and you also have an existing website or page you use as a lead magnet to collect and grow about 1,000 optin list
Which among both systems of marketing (Mass Emails vs. leads Magnet) should you pay more attention to: The Answer Is Both and here is why
The answer from my years of experience is that you should pay attention to both Mass Emails (Cold Emails) and lead magnets
It is more important you know the power of your leads from your lead magnets are your active and legit authorized sign-up lead users
While mass emails (cold email lists) are not, in most cases, there are possibly purchased or scrapped lists that are not very familiar to you
So understand that mass email lists (cold email lists) are not your list, in most cases don’t know you or know about your brand, the best thing is to strategies on how to reach them and have them, sign up for your leads
It will also interest you to know that mass email (cold emails) marketing is legal in the majority of countries when you focus more on B2B and reaching them with the right strategies
Also observing all policies, terms, and conditions governing email marketing, cold email marketing, and lead magnets
While leads magnets are more of warmed-up users when compared to mass emails which are more of cold email users
You should not go about spamming your mass email users, rather set up a lead magnet page and drive them to sign up through your leads magnet page, so when they sign up they automatically become your warm leads users
When you direct them to your lead magnet page, only but few will optin which is normal, the majority will not which is also ok
So best focus on classifying your email marketing to those that organic sign up to your list using lead magnet email marketing
Don’t go about spamming mass email users (Use Cold Email Marketing Strategies To Reach Them And Give Them The Option To Optin Into Your leads magnet)
Not reacting and sending repeated emails to mass emails of users you have once or twice sent your lead magnet to and failed to sign up can map as spamming, such a system of marketing is not supported globally anymore
You need only those interested in your biz to stay on your lead magnet and you will see some level of engagement, improvement, and growth when you focus on converting mass email users (Cold emails list) to your optin lead magnet email users
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Not just reaching people leveraging emails, you can also use WhatsApp to reach a great number of people, all you need is the GSM Numbers Of Any Country, We have covered The GSM Numbers Of Nigeria here
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Hope you enjoyed this topic “Understanding Mass Email and Lead Magnet Marketing” Keep learning. Stay on
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