Here are steps to how to do effective email marketing in 2024: First know that email marketing remains one of the most effective subsets of digital marketing
That business and most top-ranking online businesses have built on and this subsite or digital marketing is still much active in our today tech world
Although some few things have changed, such as Digital Millennium Copyright Act (DMCA) rules and others, but email marketing is still very much effective when it comes to promoting and growing business across the internet
Returning to our topic of the day “How To Do Effective Email Marketing In 2024”
Secondary: The online world is becoming more saturated and requires whatever content you are pulling out should be high quality, starting with how you strategize your email marketing right from the Subject line
You need an improved Subject Lines, then direct informed email body contents, by providing direct information to your customers with integration to mobile devices. Because in most cases 80% of people reading your email are coming from mobile
In some cases, you may need to categorize your audiences, tasks, and your first 1 to 5 email campaigns after a user optin to your list should be automated
Believe me, starting email marketing is one subset of digital marketing you will be glad to get started on, as email marketing in 2024 is different from what we used to have a few years back in 2017, in 2019 and 2021
In today’s world, a lot has already changed. from implementing a few follow-up systems after a user signs up to your list, to trying to convert the lead to lasting customers
This follow-up may go from 1 to 5 follow-up emails automated campaigns after optin conversion, which can move more leads from list users to customers active buyers audiences
Haven said this before. in my today’s email campaigns marketing strategy, I typically set up an 5 email campaign spaced in 1 to 3 times weekly intervals, like in 2015, to 2019 when I normally set 15 to 25 email campaigns in just a month or week
So now, depending on the list’s leads engagement level after my first week 1 to 5 email follow up. Some lead users may have moved to customers and from there
I will switch to a weekly follow-up routine with just one or two weekly email campaigns alone to keep the connection engagement and nurture the relationship
Lastly On AI and Email Marketing:
Everywhere people are using AI to increase efficiency, so AI can also be helpful in your email marketing in 2024
Although AI-written emails sound awkward and have that AI feel to them, the software can be used to gather contacts and scrape data for personalization.
AI should be an assistant, not the writer. For example, it can check grammar, and paragraphs and adjust the tone so it’s not too harsh or something like that.
In today’s internet world 2024, people have even lower attention spans and time to read long-tale email messages, so be straight to the point, and say what the pain point is. Say how you solve that, and add your call to action so your email leads users can take action
Also Remember: you should have an Unsubscribe button at the end of your emails for legal compliance, and use a custom domain. Be sure to configure SPF, DKIM, and DMARC so your emails don’t go into spam.
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Also Read: 8 Steps To Effective Email Marketing Targeting Nigerians
